Aerin Lauder shows her love for flowers in her latest collection with LoveShackFancy
By Mrinalini Sundar
If you swoon at the scent of a rose, then you will fall in love with the refreshing new scent at AERIN - Wild Geranium. The aromatic experience features notes of geranium, orange flower, and rose centifolia, so in other words, a romantic bouquet of flowers.
“Wild Geranium is happiness. It’s a colorful, whimsical escape to a field brimming with wildflowers. A fresh cut Geranium note and a sparkling touch of Pink Pepper and Winter Lemon lead you into a maze of enchanting florals. Dewy Narcisse mingles with Orange Flower Petals, White Peony, Rose Centifolia, Tuberose Absolute, and warm Benzoin.”
The AERIN and LoveShackFancy duo also created a hair mist, a lip gloss in a soft pink shade, along with scrunchies, headbands, and dresses keeping in mind their love for flowers. Highlighting the hair mist in particular, the subtle fragrance of freshly cut Geranium mingled with a sparkling touch of Pink Pepper and Winter lemon leaves hair hydrated and softened to the touch.
In an interview for Vogue, Aerin mentions,
“I grew up loving Geraniums. My mom actually used to give them out as party favours for my birthdays.”
The Geranium originated in South Africa where 250 variations of the species still grow. The flower has since held great meaning for various European countries by being a recognisable symbol of their homeland, and is a common floral to be found in living room table tops and kitchen counters. Furthermore, the leaves grown on Geranium floral plants are edible, thus making it a unique and aesthetic additive in a culinary environment. Aerin expands their floral infused products beyond the Wild Geranium, as the brand also develops Rose De Grasse - a fusion of a 100 petalled rose centifolia that were handpicked in Grasse, France.
