How Flowers Became the DNA of DIOR Beauty

The benefits of florals on our well-being span far beyond how they improve our moods.

We see DIOR Beauty as a leader in regards to incorporating florals into formulas of some of the most luxurious products known to the beauty industry. The fragrance house of DIOR dates back to 1947, and since, we have seen a development in both their makeup and skincare formulas that have been created with the science behind flower-power.

A letter from Dior:

At Dior, skincare is all about excellence, led by Christian Dior’s passion for feminine beauty. Sensitive to nature, the couturier nurtured an unconditional love for flowers. Today more than ever, flowers inspire Dior Science and are at the heart of the scientific research led by Dior researchers. In 1992, Dior moved into ethnobotany, thus perpetuating a kind heof natural and credible affiliation with the couturier’s love of quality materials and highly developed skills. A team comprising over 250 researchers, biologists and formulators; scientific advances recognised by several patents; rare flowers cultivated in 8 ‘Dior Gardens’ and a rich palette of over 3,000 raw materials...

- Dior.com

The florals are organically grown, and are hosted in highly controlled spaces that have entire ecosystems dedicated to their ideal growing conditions. After the cultvation, the product is developed in a space of over 250 ethnobotanists and chemists inside of what Dior calls, ‘The Rose Lab.’

This allows each plant to develop the precious molecules needed for extraction. “Once extracted, these powerful active molecules make flowers the real jewels in the crown of Dior skincare”, says Dior, and we see this come to life with some of our favourite products like the ‘Dior Prestige: La Crème’, or ‘La Micro-Huile De Rose skin supplement.’

Hosted in France, the Loire Valley is home to the Rose de Granville, a species that is cultivated to be twice as powerful as a rose grown under different conditions. They are gathered twice a year at the end of spring and beginning of summer, which are crucial times that require carefulness and precision. Every gesture lends to the final product when picking these roses. The conditions are without fertilizers, meaning the product has been curated organically from the very cultivation of the ingredients to the last phase of development.

Dior continues to make new innovative technologies in their forumulas due to their robust team and nurtured ecosystems.

Now knowing the exquisite details put into these skincare staples, what will your next DIOR Beauty purchase be?

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